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Travel back to the muscle car era and examine the clever marketing campaigns from Detroit's Big Three and even AMC and Studebaker with this comprehensive volume
Automotive writer Diego Rosenberg recounts the catchy nicknames of cars, such as The GTO Judge, Plymouth RoadRunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given edgy marketing campaigns, such as Plymouth's Rapid Transit, Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials and print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday".
As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. Relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day
For MoPar aficionados, 2 entire chapters are devoted to Plymouth and Dodge respectively. Mr. Norm's Grand Spaulding Dodge, a Chicago dealership that specialized in new high performance Dodges and actually improved upon factory offerings, is chronicled in depth. 192 pages. 10" x 10". Hardbound with glossy dust jacket
Review
"Regardless of your interests, as long as you're interested in muscle cars, this one is guaranteed to provide hours of entertainment." (MoPar Collector's Guide 2016-11-23)
"Diego Rosenberg has done a nice job of capturing the tenor of the times, and the wild, fast-changing marketing plans during the period." (American Car Collector 2017-01-16)
"A truly extraordinary automotive history and a 'must' for all muscle car fans." (Micah Andrew The Midwest Book Review 2017-01-16)
"This is a fascinating volume for any fan of automotive brawn." (Jim Donnelly Hemmings Muscle Machines 2017-02-03)
"This is a story about bare-knuckled commercial combat that's worthy of the cars themselves." (Hemmings Motor News 2017-02-03)
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